Presented by For the Kid in All of Us (www.ForTheKid.org), an Atlanta-based non-profit organization with a mission to brighten the lives of Georgia’s children in need, will present the 5th annual Backpack in the Park on Sunday, Aug. 1, in Piedmont Park.

“Our aim is to get underserved students ready to go back to school with all the tools they need to make this a successful year,” said Jorge Esteban, president of For the Kid in All Us. “Believe it or not, a new backpack filled with all the necessary school supplies can make all the difference at the start of a new school year.

“We are thrilled to be bringing Backpack in the Park back to Piedmont Park where we launched our back-to-school event in 2006,” continues Esteban. “For the past two years we were in Grant Park while the city of Atlanta parks recovered from a severe drought; so returning to Piedmont Park is a homecoming of sorts.”

This year, For the Kid in All of Us is launching a new partnership with Charitee Heart, a supplier of quality backpacks and other consumer items. Event supporters can purchase Charitee Heart’s unfilled backpacks early by shopping online at www.ChariteeHeart.com. The company will then donate 10% of all sales back to For the Kid in All of Us.

The 5th annual Backpack in the Park, a community picnic and back-to-school benefit event, seeks to top last year’s record when more than 1,600 backpacks, filled with school supplies and gift cards were collected.

This year, Backpack in the Park will be held on Sunday, Aug. 1 from 4 – 8 p.m. In addition to complimentary food and beverages, the family-friendly event will have fun activities for people of all ages. To attend, please bring a new unwrapped backpack filled with school supplies or a gift card valued at $30 or more.

For more information, to become a patron of For the Kid in All of Us, or a sponsor of Backpack in the Park, go to www.ForTheKid.org.